July 16, 2020

Purple breaking new ground with a new mixed-use centre

Yemisi Okunowo

Purple Capital Partners, now known as Purple is breaking new ground with a new mixed-use centre named PurpleLekki located on Freedom Way, Lekki Phase 1, Lagos. PurpleLekki with a Gross Lettable Area of 16,959 sqm. will include:

  1. 3410 sqm. of Groceries, Pharmacies and Retail.
  2. 3,787 sqm. of Cinema, Entertainment, Food Court, Pool and Sports Bar
  3. 1,874 sqm. of coworking and private offices.
  4. 563 sqm. of retained office.
  5. 783 sqm. of the conference centre and audiovisual studio. 
  6. 6,542 sqm. of serviced/hospitality elements.

Parking will be accommodated on the 3rd floor and ongoing construction of this 8-floor mixed-use centre is expected to be completed in Q4:2021.

Purple, again pursuing neighbourhood mall strategy

Purple was one of the pioneers of neighbourhood malls in the country through their 6,730 sqm. Maryland Mall, now known as Purple Maryland, before the emergence of the c. 7,000 m2 Ikoyi Plaza, c. 6,500 m2 Landmark Retail Boulevard among others. This time, we see Purple pioneering a mixed-use centre with office, retail and residential elements and it will be interesting to see the difference this will make in the market.

MarketSquare, an indigenous market player, will serve as the grocery anchor of the retail segment designed in an open floor department store model. The open plan will accommodate line store retailers with a focus on essential and consumer staples in modular sizes of 3 – 16 sqm.  This open plan area is also flanked by larger stores sized between 30-50 square metres.

“Workspace X”, the office segment will include private office spaces, conference facilities, meeting rooms, a gym and an art studio. “Play”, the entertainment segment is also modelled in an open plan style to improve visibility and attraction to various activities. Activities will include bowling, arcade games, trampolines, screen X cinemas, rope and climbing games, skating among others. “Nano”, the serviced accommodation segment will house furnished 2, 3 and 4 bedroom units to service the upper-middle market.  

Purple also announced a rebranding of its identity and that of its products on July 6th, 2020. The decision, it said, was in line with the group’s core belief in continuous innovation and customer satisfaction. Find the new  brand identities below:

Purple, again pursuing neighbourhood mall strategy

The Chief Executive Officer (CEO) of the company, Mr Olaide Agboola explained:

‘’We are refocusing our brand and extending our reach beyond just real estate development. We see the need to curate affordable lifestyle experiences by leveraging our expertise in real estate development. Our new focus is clear; working with our range and network of partners, we are creating affordable lifestyle experiences for our consumers across all income levels.”

Purple Group is an ecosystem of companies focused on creating lifestyle experiences through real estate, retail, e-commerce, media and advertising, entertainment and family fun, financial services amongst others.

Purple, again breaking new ground with PurpleLekki
Purple, again breaking new ground with PurpleLekki
Purple, again breaking new ground with PurpleLekki
Purple, again breaking new ground with PurpleLekki
Purple, again breaking new ground with PurpleLekki
Purple, again breaking new ground with PurpleLekki
Purple, again breaking new ground with PurpleLekki

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