Ghana Retail, Office and Industrial Market Report Q3:2016

An emerging trend within the retail sector is increased activity in e-tailing driven by working class individuals making online purchases and having items delivered at their convenience, avoiding the chaotic city traffic. While e-tailing in Ghana is currently heavily centred on social media platforms such as Facebook and Instagram, dedicated platforms such as Kaymu, Tisu and Jumia are making strides in the e-tailing market. However, major players in the market such as Game and Shoprite are yet to strengthen their physical space with online stores.

Ghana Retail, Office and Industrial Market Report Q3:2016

Summary

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