Domestic demand, a key driver to sub-Saharan Africa’s growth in recent years, is expected to continue over the medium- to long-term and will be supported by ongoing infrastructure development and increased foreign direct investment. Indian, Brazil, Russia and China are positive about Africa‘s future, particularly in the mining, energy and telecommunications sectors. Local brands such SAB Miller, Tiger Brands, Marsh, Stanbic, MTN, FNB, ABSA, Shoprite, Old Mutual and Group Five have committed large sums of capital to expanding their footprint in sub-Saharan Africa. Many international brands such as Unilever, Kraft, Nestle and Diageo are aiming to double their growth within the next three to five years by investing in manufacturing capacity.
