Destination 2030 - Global Cities’ Readiness For Sustainable Tourism Growth

Destination 2030 - Global Cities’ Readiness For Sustainable Tourism Growth

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Summary

As nations and destinations strive to build back sustainably, inclusively, safely, and resiliently during their recovery from COVID-19, cities, as critical economic and societal centres, have an essential role to play. In this new era, city and tourism leaders will be required to prioritise strategies that not only create meaningful travel experiences to maximise the benefits of tourism for their city but also create balance as great places to live. In this context, JLL and WTTC joined forces once again to provide cities around the world with insights and guidance, as they chart their path to achieve destination readiness. Building on its unique methodology developed in 2019, this edition further integrates sustainability, safety & security, and social impact into the framework; providing a more timely definition of destination readiness that will enable cities to meet global ambitions and needs. 

Source: JLL Nigeria

Published: 2022

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