As nations and destinations strive to build back sustainably,
inclusively, safely, and resiliently during their recovery from
COVID-19, cities, as critical economic and societal centres,
have an essential role to play. In this new era, city and tourism
leaders will be required to prioritise strategies that not only
create meaningful travel experiences to maximise the benefits
of tourism for their city but also create balance as great places
to live.
In this context, JLL and WTTC joined forces once again to
provide cities around the world with insights and guidance,
as they chart their path to achieve destination readiness.
Building on its unique methodology developed in 2019, this
edition further integrates sustainability, safety & security, and
social impact into the framework; providing a more timely
definition of destination readiness that will enable cities to
meet global ambitions and needs.
Destination 2030 - Global Cities’ Readiness For Sustainable Tourism Growth
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Summary
Source: JLL Nigeria
Published: 2022
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