The African continent is home to one of the largest
remaining prizes for consumer-facing companies and
investors in the world—the African Consumer Class.
Regional household consumption reached $1.6 trillion in
2017, fueled by a rapidly growing population and rising
incomes. While the changes in the dynamic African
consumer markets are exciting, trends are highly uneven
across—and especially within—national borders. For
companies seeking to invest, operate, and grow in these
markets, such rapid shifts in consumer demand require
granular geospatial analysis. In Africa, such data has
largely been absent or limited to blunt national averages.
Until now.
