Hotel Chain Development Pipeline Report 2011

Hotel Chain Development Pipeline Report 2011

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Summary

We estimate that the hotel chains in the survey currently have over 92,000 rooms operating with their brands in Africa, with around 40,000 in North Africa and 52,000 in sub-Saharan Africa. But when one considers that there are only five countries in North Africa (Morocco, Algeria, Libya, Tunisia and Egypt), the opportunity in the other 48 countries on the continent is obvious. Africa is receiving increasing attention from the international chains, who see clearly the need to fill the gaps in their coverage, particularly with above-average growth in the number of travelers to the region, and some, like Rezidor, Hilton, InterContinental, Accor and Marriott, are now taking the plunge and locating development directors in Africa itself

Source: W Hospitality Group

Published: 2011

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