The prime global residential market has seen a strong return to growth over the past three years following the downturn experienced in 2008 and early 2009. Branded residences have been at the forefront of this process.Prices for prime residential property have outpaced the performance of the mainstream market in many international locations.The demand for prime property, especially cross-border transactions which tend to favour branded residences, has benefited from the recovery in the fortunes of the world’s wealthy since 2009.This growing demand from the wealthy has of course supported the growth of prices, but more importantly has encouraged developers to attempt to differentiate their developments to create a premium proposition and attract a larger share of this expanding market.
