Carlson Rezidor Adopts Aggressive Growth Strategy in Africa – Real Estate Market Data and Research for Nigeria and other African Countries | estate intel

Carlson Rezidor Adopts Aggressive Growth Strategy in Africa

Radisson Blu Abidjan Airport, Côte d’Ivoire. Image source:  Tripadvisor

Radisson Blu Abidjan Airport, Côte d’Ivoire. Image source: Tripadvisor

Carlson Rezidor, one of the world’s largest hotel companies, has announced the signing of its first Quorvus Collection in Africa, which will be a  5-star, 244-room luxury Emerald Grand Hotel & Spa in Lagos, Nigeria. The group also signed a new Radisson Blu Hotel Harare in Zimbabwe (245 rooms), a Radisson Blu Hotel in Durban Umhlanga (207 rooms) and a Park Inn by Radisson in Quatre Bornes, the new commercial hub of Mauritius.

Rezidor’s Executive Vice President & Chief Development Officer, Elie Younes explained that:

“In the last 24 months, we have signed a new hotel deal in Africa every 37 days. And it’s not just about signing hotels; we are delivering our pipeline. We have opened a hotel in Africa every 60 days. In South Africa alone, we now have 14 hotels. In 2016 and beyond, we aim to maintain this great momentum by opening four more hotels in the second half of 2016.”

“The African continent is a powerhouse of exponential growth of the hotel industry”, said Elie Younes. “Rapid urbanization and economic growth, combined with favourable demographics, has resulted in a shortage of quality internationally branded hotels. This means there are huge opportunities for sustainable and quality growth for world-class international hotel operators like Carlson Rezidor Hotel Group.”

In 2016, Carlson Rezidor Hotel Group opened five Radisson Blu properties serving the upper-upscale segment:

  • Radisson Blu Hotel Nairobi Upper Hill in Kenya (271 rooms);
  • Radisson Blu Hotel, Marrakech Carré Eden in Morocco (198 rooms);
  • Radisson Blu Residence with 187 luxury hotel apartments in Maputo, Mozambique (the group’s first residence concept in Africa);
  • Radisson Blu Hotel Abidjan Airport, Ivory Coast (261 rooms);
  • and Radisson Blu Hotel 2 Février in Lomé (320 rooms).

The group is also entering its 28th country in Africa and taking the Park Inn by Radisson brand to the Indian Ocean islands.

Also speaking at the opening of theforum, Wolfgang M. Neumann, President and CEO of The Rezidor Hotel Group said, “Africa is Rezidor’s biggest growth market. Our group’s total portfolio comprises 69 hotels in 28 countries, with over 15,000 rooms in operation or under development. Radisson Blu leads the way with more hotel rooms under development than any of the other 85+ hotel brands active in Africa today. Our ambition is to be the leading player in the travel and tourism sector across the continent.”



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